Localization and Collaboration: Simone Bervig on Driving Marketing Success Across LATAM and Beyond

Simone Bervig, a seasoned B2B marketing leader, brings over 18 years of experience in shaping go-to-market strategies for global giants like Schneider Electric, SAP, and Citrix. Based in São Paulo, Simone’s expertise spans LATAM, the U.S., and EMEA markets, where she excels in aligning global strategies with local market needs to deliver impactful results.

Crafting LATAM-Specific Strategies Simone emphasizes the importance of localization in marketing, defining it as more than translation—it involves tailoring messaging, product packaging, and campaigns to resonate with cultural nuances and preferences. This approach has enabled her to navigate LATAM’s diverse markets successfully, ensuring that strategies meet the distinct needs of each country.

A key milestone in her career was leading a customer experience campaign initially designed for LATAM. Its resounding success led to a global rollout across EMEA, APAC, and North America in over five languages, showcasing Simone’s ability to innovate and scale strategies effectively.

Collaboration: The Cornerstone of Alignment Simone’s leadership approach prioritizes collaboration across sales, product, and customer success teams. She highlights the importance of establishing structured workflows for feedback and aligning goals and KPIs. This fosters cross-functional synergy, enabling teams to co-create solutions that address customer pain points and drive product innovation.

Differentiating SMB and Enterprise Strategies: Simone underscores the distinct nature of SMB and enterprise strategies. SMBs demand agile campaigns that focus on rapid pipeline generation, while enterprise marketing relies on longer sales cycles, tailored solutions, and deep customer relationships. She leverages data-driven insights to customize messaging for each segment, driving higher ROI and engagement.

Leadership in Go-To-Market Strategy: Simone’s leadership philosophy centers on fostering open communication, celebrating team achievements, and empowering team members to innovate. She believes in aligning team efforts with overarching business goals while providing the tools and training necessary for success.

Thought Leadership and Automation: An advocate for thought leadership, Simone integrates it into her strategies to build credibility and nurture customer relationships. She also leverages automation to maintain consistency in lifecycle marketing, ensuring timely and personalized interactions that foster loyalty.

Simone’s insights reveal a clear blueprint for navigating the complexities of global markets. Her data-driven, collaborative approach ensures success in dynamic and diverse environments, making her a standout leader in the world of B2B marketing. Simone excels in data-driven decision-making, omni-channel campaigns, and pipeline acceleration.

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