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ABM at Scale: Marcelo Fernandes on Driving Revenue & Personalization at SAP

ABM at Scale: Marcelo Fernandes on Driving Revenue & Personalization at SAP

Account-Based Marketing (ABM) has transformed how businesses engage with customers, balancing personalization with scale while driving revenue growth and brand success. In this exclusive interview, Marcelo Fernandes, Vice President and Global Head of...

Partho Ghosh
Partho Ghosh
3 min read
The Evolution of Marketing: From Storytelling to Data-Driven Strategy

The Evolution of Marketing: From Storytelling to Data-Driven Strategy

Partho Ghosh
Partho Ghosh
3 min read
Navigating B2B Marketing with a Customer-First Approach: Insights from Corina Niculescu

Navigating B2B Marketing with a Customer-First Approach: Insights from Corina Niculescu

Partho Ghosh
Partho Ghosh
3 min read
Bridging Tech and Marketing: Insights from Yitzy Tannenbaum at Palo Alto Networks

Bridging Tech and Marketing: Insights from Yitzy Tannenbaum at Palo Alto Networks

Partho Ghosh
2 min read
Localization and Collaboration: Simone Bervig on Driving Marketing Success Across LATAM and Beyond

Localization and Collaboration: Simone Bervig on Driving Marketing Success Across LATAM and Beyond

Partho Ghosh
2 min read
Unlocking the Power of Account-Based Selling for B2B Success

Unlocking the Power of Account-Based Selling for B2B Success

Partho Ghosh
3 min read
Why Personalization Is the Next Big Thing in B2B Marketing

Why Personalization Is the Next Big Thing in B2B Marketing

Partho Ghosh
2 min read
Why Personalization Is the Next Big Thing in B2B Marketing

Why Personalization Is the Next Big Thing in B2B Marketing

Partho Ghosh
2 min read
Navigating the GTM Landscape: Amber Bogie’s Blueprint for Success

Navigating the GTM Landscape: Amber Bogie’s Blueprint for Success

Partho Ghosh
3 min read
B2B Tech Marketing Budgets: Trends and Predictions

B2B Tech Marketing Budgets: Trends and Predictions

Partho Ghosh
3 min read